Finance

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Betting for a Better Life: When Gambling Becomes a Financial Strategy

Weekly Money Round-Up

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The concern around sports betting in Nigeria is not entirely new. In October 2025, the Director-General of the Securities and Exchange Commission, Dr Emomotimi Agama, reportedly stated that more than 60 million Nigerians engage in gambling daily, spending an estimated $5.5 million. He also highlighted the contrast between gambling participation and investment in the capital market, noting that fewer than three million Nigerians invest in it. The conversation has continued into 2026. A recent post by Nigerian X user Oku, which linked the growing prevalence of betting to economic hardship, generated mixed reactions. While some disagreed with the suggestion that poverty was the primary reason people bet, others shared experiences that pointed to a deeper concern. Which includes poverty, some described it as a way to find money when they had pressing financial needs and some admitted that it is their escape plan.

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Black Friday is often associated with attractive discounts, flash sales and the excitement of getting more for less. November is typically the month when businesses roll out these seemingly irresistible deals, a period many people anticipate to purchase items they've had their eyes on for a while at discounted prices. From electronics and household appliances to fashion and personal items, the promise of getting more value for less makes the period particularly appealing.

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Social proof and financial decisions

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Have you ever found yourself wanting something you had barely thought about until everyone started talking about it? Maybe it was a phone, a fashion item, or a product people on social media could not stop talking about. Perhaps someone you know bought it and had nothing but good things to say. The more you heard about it, the more appealing it became. Suddenly, something you wouldn’t have considered became something you wanted to try. Psychologist Robert Cialdini explored this behavior in his work on persuasion, identifying social proof as one of the principles of persuasion. It describes our tendency to look at what other people are doing when deciding what to do ourselves, particularly when we are unsure.

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What Could the Ember Season Cost This Year?

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... Food is already taking a significant share of household spending, and recent data shows that the pressure has not disappeared. The National Bureau of Statistics reported food inflation at 20.31% year on year in July 2026. More recently, the SBM Jollof Index put the average cost of preparing a pot of jollof rice for a family of five at ₦29,578 in June 2026, a 14.6% increase from the same period the previous year.

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